Guest Blog by My Sister Jennifer
People are always amazed when any baked good is “homemade.” Many cooks brag about their baked goods being from scratch. Yet if you admit to using Betty Crocker it is suddenly “from a box.” Well, I added eggs, oil and stirred and then I baked at my home…I guess since I didn’t measure the dry ingredients I didn’t home-make it? What the hell?
This is truly one of my pet peeves. I don’t believe that since you measured the flour yourself it makes it any better than a box of good ole Betty Crocker cake mix. Generally I would have to say, your cake tastes too heavy because you did not sift the flour and we all would have enjoyed dessert a bunch more had you used Betty C. PS: your frosting sucks too.
Betty Crocker is a brand that has been with our country since before the great depression. The brand is based on bringing better solutions to cooks. They have test kitchens where they test over 50,000 recipes a year. I am pretty darn sure that someone who is paid full time to play with and create cake mix and frosting is going to come up with something better then I will in my spare 30 minutes. Yet the snobbery persists.
Here is a fun game I like to play. I use my Betty C and say I “made the cake”, then when people drool over the fact it is “homemade” I say nothing. I laugh to myself. Betty C has my back.
Test it out. Have a cupcake contest and you make Betty C and have your scratch friend make a cake from scratch. Don’t tell anyone who made what. You can jazz up your Betty C with infusions. Do chococlate mix and then get a cupcake plunger and fill the middle with cream cheese frosting (jam, whatever) and then frost the top with Betty C chocolate frosting. People will think you are a true gourmet. Shave some dark chocolate on top for effect. It works every time. See who wins….
For more ideas check out http://www.bettycrocker.com
On the homemade vs scratch here are a few things to consider:
When you grate the cheese by hand, did you do it from scratch?
When you pull apart the lettuce yourself, then is it homemade?
P.S. From Sarah: Jen makes really awesome candy – from scratch. Irony.